The facility will be located in the Itaquera neighborhood which is in the Eastern Zone of Sao Paulo. Almost 4 million people live in the Eastern Zone and many of them are supporters of Corinthians.
The Opening Match of World Cup 2014 will be held in the arena as well as five other matches including a semi-final. Up to 6000 people will be involved in the construcution of the Arena De Sao Paulo. Construction is expected to be finished in 2014.